In an age where digital platforms seem ubiquitous, one might question the relevance of print. Yet, as reality would have it, the value of professional printing continues to be a valued choice despite, or perhaps in response to, the surge of digital media. The resiliency of print is powered by several key factors that offer […]
The holiday season is upon us! Retailers can ensure a jolly holiday with print marketing plans that include catalogs, direct mail, and end-of-the-year postal promotions. With online advertising becoming both more expensive and more complicated to measure, print’s role in connecting with people and driving consumers to both physical stores and websites is on an […]
According to a June 2023 survey conducted by Two Sides North America, across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. On campus is no different, and the physical presence of these materials also serves as a constant […]
Print and mail campaigns can maximize voter turnout and positive results Political campaigns heavily rely on print campaigns, especially in states like Washington that exclusively use mail-in ballots, printed materials and direct mail campaigns play a crucial role in reaching voters. Governments, candidates and political groups need to collaborate on a comprehensive plan with their […]
When the sun comes out, people start looking to keep busy, feel refreshed, see something new, and get onto the open road. Whether you own a business or work for a city, a parks department, a farmers’ market, or a nonprofit, summer is the time for printing projects aimed at the public—posters, brochures, calendars, maps, […]
Local benefits, a reliable supply chain, and geopolitical factors drive print buyers back to the U.S. Print buyers are making the shift back to stateside commercial printers—with good reason. Geopolitical instability, rising international shipping prices, and unpredictable delivery times—especially for large projects— are driving companies to create new relationships with local printers to ensure a […]
Consolidated Press is thrilled to announce its recent awards at the 2022 PrintROCKS! Competition, including Best in Division, the Hickey Picker, and more. Our very own Vice President and General Manager, Brenda Rossman Monkewicz, was presented with the prestigious Hickey Picker award. People considered for the award have longevity in the print industry, a stellar reputation […]
Catalogs are here to stay. As they have evolved over the last decade into high-end booklets packed with the power of story, catalogs prove again and again to be an indispensable part of the retail and wholesale marketing mix. What’s behind the continued use of catalogs? Skyrocketing online advertising costs. In 2021, a large US […]
Free and fair elections are the bedrock of American politics. Communicating in print has played a crucial role since the first one in 1788, and it continues to make the elections process secure and accessible to the entire voting public. Election materials need to be clear, accurate and on-time In the Northwest, we use mail-in […]
Just like organizations in any other sector, nonprofits mean business. The bottom line for nonprofits may not be shareholder returns or stock prices, but their focus on social good means bringing in money and support is a high priority every day. Volunteers bring in an average of $24 for every hour they donate, and nonprofits […]