In this most digital of the digital ages, a catalog that shows up in your customer’s mailbox still delivers. While so many aspects of people’s lives moved online – from Zoom meetings to telehealth doctor appointments – putting a printed piece into consumers’ hands remains a reliable way to build brand loyalty and drive sales. Eyes […]
Paper and packaging manufacturing are feeling the squeeze as demand for printed goods continues to outpace the supply of paper. It’s a sign that industries are recovering from the pandemic, but what does it mean for consumers? Consolidated Press is ahead of the curve with a healthy supply of materials in stock, and we want to share just a few tips […]
According to a study of commercial printing trends, direct mail campaigns are on an upward swing. It’s expected that almost 72% of corporations will use direct mail, including catalogs, postcards, brochures, and books. Well-executed direct mail campaigns have a higher response rate than digital tactics, and direct mail reaches audiences that online campaigns don’t. An outstanding metric to […]
Hot off the presses: as we head into the post-pandemic era, print book publishing is picking up where it left off — skyrocketing in sales and popularity. As print books trend upward in sales post-pandemic, publishers need printers to rely on for speed and flexibility. Print is on Trend The New York Times wrote, “Sales […]
(Spoiler alert: Hiring an expert in printing and mailing covers ALL the bases!) Not only is direct mail a great way to engage with your customers, but it also offers a powerful return on investment. Direct mail provides measurable results that generate leads, especially when using branded visuals, a solid call to action, and integration […]
Take advantage of direct mail with CP’s specialty print capabilities Direct mail is an effective marketing strategy—year after year, the statistics tell the tale. A personal, targeted approach integrated with online purchasing and engagement is irresistible to many consumers. At the same time, the costs of mailing and paper continue to rise, and organizations need […]
A great printer increases the return on that investment It’s fun to get mail, and studies show consumers simply love it. Yet for a business, communication needs to be purposeful and powerful. With every page, there is a new opportunity to create a positive and lasting relationship with consumers that need your products and services. […]
International Standards for Print Quality Give Sensitive and High Profile Pieces the Attention They Deserve Quality assurance provides peace of mind for our clients, especially those in critical industries like medical and pharmaceutical. Consolidated Press offers Quality Assurance on each and every one of our projects. We pull pages from every run, and examine them […]
During these uncertain times we want to reach out and ensure you we’re here for the long haul. We are continually working to make sure we can safely and reliably continue to support your business tomorrow as we have up until now. Here are steps in place today to address this evolving situation: CP Business […]
When brokers and printers contract with other printers to bring their projects to fruition, there is a certain amount of trust that must be developed between the two. Sometimes, you have a previous relationship, and you know they’ll bring their A-game to your customers every time, but other times, that trust has to be built […]