Today’s catalogs are powerful marketing tools. J. Crew relaunched its generation-defining catalog last fall, Amazon is all aboard the holiday toy catalog train, and IKEA revived its printed marketing with a zine that replaced its previously comprehensive tome.
At Consolidated Press, a full-service printer specializing in publishing projects, perfect binding, and direct mail, we are uniquely positioned to help brands maximize the effectiveness of their catalog campaigns. With the 2025–26 USPS Catalog Insights Promotion now available, this is an ideal time to rethink your catalog strategy and take advantage of meaningful postal savings.
The 2025–26 USPS Catalog Insights Promotion
In 2024, the USPS redefined what qualifies as a “catalog” and offered a per-piece discount. That change set the stage for this new, more comprehensive program designed to encourage continued innovation in print.
The Catalog Insights Promotion—running through 2025 and 2026—offers discounted postage rates for qualifying catalogs that meet updated eligibility requirements. These guidelines clarify everything from page counts to the use of Content-Centered Response (CCR) codes, ensuring that participants can mail confidently while securing savings.
Creativity Meets Cost Efficiency
A well-crafted catalog isn’t just about pages and binding—it’s about balancing creativity with cost efficiency. This is where Consolidated Press can guide you every step of the way. We know all the ways to help reduce costs and help clients:
- Experiment with sizes: From compact formats that mail economically to oversized pieces that command attention, catalog size can influence both cost and response rates.
- Select paper stocks wisely: Lightweight options can reduce postage, while premium stocks highlight high-value products. The right balance ensures impact without overspending.
- Design for engagement: Perfect binding, special finishes like spot UV, and interactive inserts or coupons can all boost response.
- Align with USPS requirements: Meeting the updated criteria for eligibility not only keeps your catalog compliant but also unlocks postal discounts.
Partnering with Consolidated Press
What makes the difference is having a trusted partner who can manage the entire process. From creative design consultation to paper selection, printing, binding, and mailing coordination, Consolidated Press ensures your catalog is optimized for both performance and compliance. Our team stays current on the latest USPS promotions and will guide you through the steps to take advantage of every available savings opportunity.
Ready to Elevate Your Next Catalog? If you’re planning a new catalog or considering refreshing your format, now is the time to explore how USPS promotions can work for you. Contact Consolidated Press to learn how we can help you create a catalog that captures attention, delivers results, and mails at a smarter cost.