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USPS

USPS Catalog Promotions: A Smart Opportunity for Marketers

October 4, 2025

Today’s catalogs are powerful marketing tools. J. Crew relaunched its generation-defining catalog last fall, Amazon is all aboard the holiday toy catalog train, and IKEA revived its printed marketing with...

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printing costs

Smart Print Planning: 14 Ways to Cut Printing Costs Without Cutting Corners

May 27, 2025

  Commercial printing is a vital part of your marketing strategy—but it doesn’t have to be the most expensive part. At Consolidated Press, we work with clients across industries to...

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Print books

Print Books are in Demand—and Publishers are Rethinking Where They Print

February 25, 2025

In recent years, the publishing industry has witnessed a remarkable resurgence in print book sales, a trend significantly influenced by social media platforms, particularly TikTok’s #BookTok community, along with IG’s...

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The Value of Printing in the Age of Digital

November 30, 2023

In an age where digital platforms seem ubiquitous, one might question the relevance of print. Yet, as reality would have it, the value of professional printing continues to be a...

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This holiday season, get back in black with print

This holiday season, get back in black with print

October 30, 2023

The holiday season is upon us! Retailers can ensure a jolly holiday with print marketing plans that include catalogs, direct mail, and end-of-the-year postal promotions. With online advertising becoming both more expensive...

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Embracing the Back-to-School Buzz The Impact of Print in College Communications

The Impact of Print in College Communications

August 18, 2023

Embracing the Back-to-School Buzz According to a June 2023 survey conducted by Two Sides North America, across every category of media included in the survey, from books and magazines to newspapers...

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Strategizing for election success

Strategizing for election success

July 7, 2023

Print and election mailings can maximize voter turnout and positive results Political campaigns heavily rely on print campaigns, especially in states like Washington that exclusively use mail-in ballots, printed materials...

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Use brochures posters guides and maps to promote your region’s summer fun

Print helps promote summer fun

May 2, 2023

When the sun comes out, people start looking to keep busy, feel refreshed, see something new, and get onto the open road. Whether you own a business or work for...

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Moving Print Stateside to a local printer

Moving Printing Stateside

February 27, 2023

Local benefits, a reliable supply chain, and geopolitical factors drive print buyers back to the U.S. local printer Print buyers are making the shift back to stateside commercial printers—with good...

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