The local magazines, brochures or maps are still a vital and booming communications resource for small cities, townships, neighborhoods, and villages. Produced by local experts, and mailed to residents, these local and regional publications are regarded as trustworthy and filled with relevant information.
Community magazines, usually mailed to residents quarterly, provide timely articles on local issues, schedules of community events, information about recreational activities and clubs in local parks, and guides to community development. Local magazines targeted to local audiences impart a sense of community, and build a sense of comradery in neighborhoods.
For example, many community magazines publish information regarding the hours and contact information for the township or municipal offices. They share waste management schedules, including special recycling events and yard waste pick-up days. Parks and recreation departments publish trail maps, summer camp options, and farmers’ market schedules. Community events such as outdoor concerts, fireworks for the Fourth of July, and even car shows all appear in the local magazine.
A similar community publication that neighbors enjoy is a calendar. Filled with photos of local flora and fauna, children enjoying nearby playgrounds, and other familiar images, plus holiday events, and information regarding, for example, school start dates or library book sales, community calendars are useful and stay accessible in households.
Print Options for Advertisers
Community publications are a boon to local businesses. Advertising dollars are well spent on space in a local publication. Because of the way these periodicals can build community, seeing an ad for a local business can feel like getting a recommendation from a trusted friend. These print publications help lead readers to an advertiser online as well; print ads that include QR codes and links to websites provide readers with more information.
Whether mailed to residents or distributed at a neighborhood business, locally produced calendars provide another cost-effective option for advertisers. Because a print calendar stays on-hand as a relevant reference in households, an ad is guaranteed to be seen. While an ad on Facebook may have a bigger reach, it does not necessarily hit the right target and demographic the way an advertisement in a local publication does.
Print ads in magazines and on calendars have longevity. These publications have a life beyond the mailbox, often showing up in dentist and doctor offices, neighborhood grocery stores, coffee shops, and pharmacies. When someone picks up a magazine while waiting or just hanging out, they engage with the content and advertising differently than they do on social media.
Professional Looking and Timely
The nature of a community magazine demands a printer who knows how to print, bind, and mail in specific quantities and on schedule. Quality graphics, clear fonts, and the right paper are key to eye-catching content and ads. Events and shopping guides need to reach customers by mail well before they are going to happen so people can plan and budget, both time and money. Consolidated Press offers in-house mailing services, helping publishers navigate and negotiate the best mail rates for their magazine or calendar.