Hitting the Books with Expert Printers
While digital publishing trends may be the talk of the town in educational circles, the value of print pieces cannot be ignored. Whether you’re an educational institution looking to create and distribute marketing materials and alumni magazines, or an instructor seeking to reach students and help them learn, partnering with a print expert will benefit your audience and your bottom line.
Student and Alumni Life
As with print catalogs and other direct mail pieces, the use of graphics appeals to the senses. For student catalogs and curriculum offerings, photography will bring your campus to life in living color. For alumni who want to stay in touch with their colleges and universities, magazines incorporating photos, graphs and charts regarding where their contributions go, and other visual elements will evoke positive feelings and memories.
An outstanding way to engage the user experience is by using tipped-in pages. “Tip-ins” are pages that pull the reader’s attention to a specific activity or content subset. If your university has a top-rated educational program, set it apart in the student catalog. For alumni, use a tip-in to highlight the achievements of their fellow graduate class members.
According to research done by Dr. Naomi Baron, the vast majority of students say they learn better when they are provided print materials rather than relying on digital instructional materials and online educational resources (OERs). While higher ed institutions may be tempted to move toward digital resources because of perceived cost, learners still want print materials. Students report they re-read print materials, as opposed to just skimming through online resources one time; and they say they retain information better when they have read something from a print source.
Because higher ed is facing a contraction of resources, especially from a federal level, it’s more important than ever for these institutions to partner with an expert that can optimize their dollars. As students continue to demand books in print, a responsive and experienced printer with versatile offerings and an economy of scale can support this market by providing high-quality content to readers who want it.
Colleges and universities aren’t the only educational institutions out there. Many industries demand that employees continue to learn to stay on top of industry trends, appeal to an ever-evolving customer base, and keep up with advancing technology. Providing employee handbooks, workplace manuals, and other corporate materials will engage your workforce in knowledge development and skills training, benefiting their careers and boosting productivity.
Consult with the experts at Consolidated Press. Cost-effective options include sheet and web printing for more options with sheet sizes and basis weights; in-house perfect binding to reduce shipping costs and time; and various paper options. We can ensure your printing projects will run smoothly, deliver on time and within budget, and thrill your audience with the information they are seeking.