marketing strategy

This holiday season, get back in black with print

This holiday season, get back in black with print

October 30, 2023

The holiday season is upon us! Retailers can ensure a jolly holiday with print marketing plans that include catalogs, direct mail, and end-of-the-year postal promotions. With online advertising becoming both more expensive

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Strategizing for election success

Strategizing for election success

July 7, 2023

Print and mail campaigns can maximize voter turnout and positive results Political campaigns heavily rely on print campaigns, especially in states like Washington that exclusively use mail-in ballots, printed materials

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Moving Print Stateside

Moving Printing Stateside

February 27, 2023

Local benefits, a reliable supply chain, and geopolitical factors drive print buyers back to the U.S. Print buyers are making the shift back to stateside commercial printers—with good reason. Geopolitical

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Print Catalogs Are A Cost-Effective Marketing Tool That Consumers Enjoy

Print Catalogs Are A Cost-Effective Marketing Tool That Consumers Enjoy

October 11, 2022

Catalogs are here to stay. As they have evolved over the last decade into high-end booklets packed with the power of story, catalogs prove again and again to be an

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The Benefits of B2B Catalogs

The Benefits of B2B Catalogs

January 18, 2022

If you are a manufacturer or wholesale business, you know getting your product into the right hands is vital to your sales. One way to get a buyer to notice

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Consolidated Press – Seattle’s Printer

Consolidated Press – Seattle’s Printer

September 8, 2021

For over 80 years, Consolidated Press has been a part of Seattle’s thriving and vibrant evolution. When our doors first opened in 1934 near the famous Pike Place Market, no one could have imagined that our city

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Direct Mail and Catalogs Give You a Purchasing Advantage

Direct Mail and Catalogs Give You a Purchasing Advantage

August 4, 2021

In this most digital of the digital ages, a catalog that shows up in your customer’s mailbox still delivers. While so many aspects of people’s lives moved online – from

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Use These Best Practices for your Next Direct Mail Campaign

Use These Best Practices for your Next Direct Mail Campaign

June 14, 2021

(Spoiler alert: Hiring an expert in printing and mailing covers ALL the bases!) Not only is direct mail a great way to engage with your customers, but it also offers

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Embellished Direct Mail Discounts with USPS

Embellished Direct Mail Discounts with USPS

June 3, 2021

Take advantage of direct mail with CP’s specialty print capabilities Direct mail is an effective marketing strategy—year after year, the statistics tell the tale. A personal, targeted approach integrated with

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