Take advantage of direct mail with CP’s specialty print capabilities
Direct mail is an effective marketing strategy—year after year, the statistics tell the tale. A personal, targeted approach integrated with online purchasing and engagement is irresistible to many consumers.
At the same time, the costs of mailing and paper continue to rise, and organizations need the return on their marketing investments to be above average and consistent. Fortunately, the United States Postal Service has our backs.
The USPS Mailing Promotions and Incentive Programs are designed to help marketers, printers, and mailers increase customer engagement and response rates with their mail pieces. Through July 31, the USPS will be offering 2% off eligible postage on mail pieces that encourage sensory engagement. The Tactile, Sensory & Interactive (TSI) Promotion leverages the technological advances the print industry has been steadily innovating.
From the USPS TSI Promotions Requirements and registration site:
The print industry has been actively innovative not only in print production equipment but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques, and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive a marketer’s customer’s engagement.
Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how their consumers interact and engage with mail.
New technology and print techniques can enhance the traditional benefits of a physical mail piece and give higher response rates and an increase in overall return on investment. Three categories are featured in this promotion:
- Specialty Inks
- Specialty Paper
- Interactive elements
Here is where Consolidated Press can step in with its vast capabilities in soft-touch, hybrid UV printing, vibrant inks, and specialty paper. CP is a leader in stunning yet economical direct mail from magazines to catalogs, directories, newsletters, promotional mail. We also are seasoned mailing experts. In addition to working with you to capitalize on USPS promotions running throughout 2021, we can analyze your files and provide postal logistics planning and strategy, often leading to bulk discounts and increasing your crucial marketing ROI.
Contact us today to start your tactile, sensory, or interactive direct mail campaign. We would love to put your project first.