Embracing the Back-to-School Buzz: The Impact of Print in College Communications
According to a June 2023 survey conducted by Two Sides North America, across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. On campus is no different, and the physical presence of these materials also serves as a constant reminder of upcoming events, deadlines, and campus resources.
Mapping the way forward.
Navigating a college or university campus can be overwhelming for new and returning students. Printed campus maps are essential for helping students find their way around the vast grounds. Whether it’s their first day or they need a quick reference guide, these maps are invaluable in fostering a sense of direction and familiarity with the campus.
By combining the convenience of a print map with an enticing online website or landing page that includes coupons, hours of operation, and key dates, colleges can offer a comprehensive tool that caters to diverse preferences. This integrated approach ensures that students can access information at their convenience while fostering a strong connection with the institution.
Play ball—and chess, and debate, and theater….
Sports events are crucial in shaping a vibrant campus, engaging the wider community, and generating significant revenue. To ensure maximum participation and engagement, they must be well-promoted and supported with print materials.
Game day programs, posted schedules, and quality signage are vital to creating awareness, building excitement, and honoring sponsorship and advertiser agreements. Combining these materials—which can be printed months in advance—with a digital channel that can be updated on the fly creates huge opportunities for advertisers and organizers to add extra incentives and activities for fans—and be able to promote them. This is where QR codes step in as powerful tools to bridge the gap between traditional print materials and up-to-the-minute online resources.
By incorporating QR codes on flyers and posters, colleges enable students to access real-time information with a simple smartphone scan. These QR codes can be linked to event registration pages, social media updates, or web portals for any last-minute changes or additional details. This seamless integration of print and digital mediums ensures that students receive the most current and accurate information—in addition to fun extras—enhancing their overall experience on campus.
Making a whole greater than the sum of its parts.
While digital communication efficiently disseminates event information, integrating print materials is a powerful reinforcement. The Two Sides North America survey reported that 56% of respondents believed that printed materials were more enjoyable to read than digital alternatives. By combining both mediums, colleges can enhance the visibility and memorability of their events, leading to higher attendance and participation rates.
Moreover, an integrated approach ensures inclusivity. Not all students may have equal access to digital devices or stable internet connections. Print materials bridge the digital divide, making crucial information accessible to all, regardless of their technological resources.
As colleges and universities gear up for the back-to-school season, the role of essential print materials cannot be overstated. Print materials, from direct mail to campus maps, sports schedules, and alums magazines, play a vital role in effectively reaching students and other stakeholders. By combining the best of both worlds, colleges and universities can ensure every student feels informed and engaged in their educational journey.